Photo: Henrik Trygg/

This September, Honest Cooking, an award-winning international digital culinary magazine, will for the second time be teaming up with some of the world’s most influential restaurants for NORTH - the largest ever Nordic Food Festival in the US. New York City will be showcasing amazing Nordic chefs, producers, and flavors and we invite you to come taste, smell and see what Nordic gastronomy is all about:

West Sweden and Gothenburg are virtual gateways to an archipelago of a sustainable culinary experience that seeks to delight travelers and educate them, but oh, so gently. This idyllic and poetic region is even more appealing this summer as celebrity chefs add new dining spots, countryside guest houses develop new packages and seafood safaris take guests to forage for their own dinners.

New mussel bar in Ljungskile opens July 16

The folks who run the charming clock tower by the sea of Ljungskile have built a glass hothouse where they will serve their own mussels. The freshly harvested mussels are being  cultivated just a few feet away. Guests prop themselves on long benches inside the belltower’s cozy boathouse to watch over the sea or simply stand by as the mussels are cooked on an outdoor pot.

 Tracing a Delectable Food Chain: from Sea to Canal

Two lodging pearls of the Göta Canal experience — the 13-room countryside Styrsö Skäret Guest House and the Norrqvarn Hotel and Conference Center that dates back to the early 1900s when it was a mill – have created a two-night culinary adventure that brings guests face to face with producers and farm shops from the coastline to the channel along the chain of locally-grown foods that appear on their fine menus.

Both properties boast restaurants that have been certified by A Taste of WestSweden and are listed in the White Guide, Sweden’s leading restaurant guide that presents the trendiest, the coolest, most culturally exotic places to dine.

Guests stay one night at the beguiling Styrsö Skäret for the first night, which is a 15-minute ferry ride from the metropolis of Gothenburg to the car-free island of Styrsö. Guests are free to stroll, fish, paddle or hike enjoying the beautiful  archipelago.

On the second day guests head for the Göta Canal, Sweden’s third most visited attraction,to the Norrqvarn. Guests are equipped with maps in hand illustrating the shops and farms of local producers that both Styrsö and Norrqvarn patronize to produce their menus.

Guests will visit the farm shops and the local producers on the way from Styrsö island to Göta Canal.

Besides its traditional rooms, the Norrqvarn Hotel & Conference Center has Troll Stumps that are actually comfortable rooms inside giant manmade tree stumps that can accommodate up to four people and are extremely popular with families.

 Seafood Safaris and Spa Trekking on Smögen

The only thing you have to bring are your wellies to join Smögens Hafvsbad’s new crayfish adventure. You’ll go on a seafood safari with local fishermen, pull up the creels and boil the fresh crayfish in the boathouse or you might get a close-up look at the fish auction on Smögen jetty. It’s not all work, the package includes an overnight stay at this legendary turn-of-the-century hotel whose latest extension faces the sea and blends into the landscape, a dinner of the freshest catches and an old-fashioned spa treatment. Smögen is among one of West Sweden’s oldest and most authentic archipelago communities.Its polished rock face forms a dramatic backdrop for the colorful boat houses that border the seafront.

 Celebrity Chef Closes One Door to Open Another

While many were disappointed to learn that last year’s Restaurateur of the Year, Stefan Karlsson, closed his Michelin-starred restaurant known as Fond, he inaugurated another. The SK Mat & Människor that will re-open on September 3, will feature seasonal local produce on its menu. Housed in a former glazier, the venue has been carefully renovated and decorated with custom-built furniture with an open kitchen. Guests who would rather act than watch, can book a cooking course.

 Food Truck Brigade Hits Gothenburg

At one time the only game in town was the Strömmingsluckan, which served quotidian Swedish favorites such as fried herring with mashed potatoes and lingonberries, but it now has a lot more company. This year 10 food trucks out of 35 applicants have
met the criteria to receive licenses to tool around Gothenburg serving everything from Mexican burritos, to Swedish classics, locally produced vegetarian meals to Ethiopian cuisine and Swedish Sunday roasts made by veteran restaurateurs to young entrepreneurs.  But customers have to be on their toes because food trucks can pop up just about anywhere in town. Chances are, some bright person will figure out an app to track them down.

 Atelier - new restaurant at Boutique hotel

Set in the heart of Gothenburg, the Hotel Pigalle wants to impress its guests. Specifically, its = mission is to knock you off your feet. This includes doing away with natty details like being one of the first no-cash hotels anywhere. Steeped in decadent 19th century décor of sinful Paris, there is nothing decadent about how it serves up incredible dishes, some that might appear on the menu just once. The Atelier menu is internationally-inspired while relying solely on local produce, the chefs’ moods and the seasons. To stress the farm-to-table link, suppliers and the location of their farms is noted on the menu. Atelier has a popular rooftop.

 Meet 2014’s World Champion Bartender at Clarion Hotel Posts

When folks at the Norda Bar and Grill at the Clarion Hotel Posts in Gothenburg claim they have Sweden’s best bartender, they’re not just bragging. Dosa Ivanov won the the coveted title of World Champion Bartender in London’s Leicester Square earlier this year. Donning a straw hat, a Chinese robe, he carried a wok filled with a mysterious cocktail that managed to dribble into the tower of glasses he stacked.

Ivanov doesn’t part with his recipes except to say he strives for ​​cocktails made with love and harmony between sweet and sour. The Champion Bartender will represent Sweden in the World Cup in Cape Town.


Photo: Henrik Trygg/


Photo: Rodrigo Rivas Ruiz/

Eco-friendly festival set to be bigger than ever with an eclectic, A-List line-up!

This summer will see West Sweden’s vibrant city, Gothenburg, once again play host to one of Europe’s best music festivals - Way Out West, from August 7 - 9, 2014. The environmentally-friendly festival, in its eighth year and held at Slottsskogen city park in the heart of Gothenburg, will showcase the crème de la crème of national and international music.

The exciting line-up for 2014 so far includes OutKast, Queens Of The Stone Age and Röyksopp & Robyn. Way Out West’s unique city-based location taps into Gothenburg’s buzzing music scene, with exclusive ‘Stay Out West’ performances also taking place at the city’s clubs and cultural venues during the festival.

Global superstars such as Prince, Blur, Kanye West, M.I.A, Neil Young, Lily Allen and Kraftwerk have taken to the Way Out West stage in previous years, ensuring it has always been a sell-out success, with this year’s event set to be more popular than ever. The festival has been awarded by MTV and listed by The Independent as one of the ten most interesting music festivals in Europe as well as the world leading, US based, music magazine listed it as one of the twenty most essential music festivals in the US and Europe all together.

Festival-goers will be able to soak up the Swedish summer sun in the most wonderful open space. Gothenburg’s favorite park, Slottsskogen, is made up of large areas of grassland, small hills, a forest and enclosed pastures with Nordic animals such as elk. The festival prides itself on being environmentally-certified, and is organised to respect the park’s environment as well as visitors’ safety.

From its first year the festival restaurants have offered a selection of organic food, including fresh seafood. Since two years, the food served at the festival is all vegetarian. The menu is created by one of the city’s star restaurateurs, Mats Nordström.

Way Out West is perfectly located in the center of Gothenburg and within walking distance of two of the city’s best-loved districts - the culturally diverse Linné and historic Haga - as well as a vast array of hotels and hostels.

Gothenburg is viewed on the international music scene as a place to watch for its emerging musical talent. The city boasts a number of smaller gig venues alongside big arenas, as well as recording studios and events geared up for budding new artists. British magazine Dazed and Confused just published a video called New Music Cities:Gothenburg.

 For the first time, as part of the music festival, Way Out West Music Conference is being held, an exclusive music and media conference for the Scandinavian music industry. Speakers include several Americans; Thomas Golubic, Donna Busch and Steve Schnur.

 Festival-goers may wish to extend their breaks to take in all that Gothenburg has to offer, with its compact center of elegant squares, gardens and canals, as well as a buzzing café culture, Michelin-starred restaurants and cutting-edge museums. Gothenburg is also gateway to West Sweden’s island-scattered Bohuslan coast, Dalsland’s forests and lakes and the countryside and castles of Vastergotland.

A three-day festival pass costs 1895 SEK plus service fee per person. For information about purchasing tickets, please see:  

For more information about Gothenburg and to book hotels online visit and for more information about West Sweden visit

Press contact: Annika Benjes, Director PR


Phone : 212 885 9762 (media only)

For the public: 212 885 9700




Paddan boats* offer a different way of seeing the sights of the city, from the old moat, the canals and the harbour. A guided tour takes you under 20 bridges, including the extremely low Osthyveln (cheese slicer) bridge. The tour takes about 50 minutes and the boats depart from Kungsportsplatsen from end of April until mid-October.


Photo: Göran Assner/

Set in the heart of town is The Garden Society of Gothenburg, one of Europe’s best-preserved 19th century parks. Its world-class rose garden boasts some 4,000 roses representing 1,900 varieties all on display. The Palm House that dates back to 1878, is a glass palace housing exotic plants in a Mediterranean climate. This attraction has garnered three stars in the Le Guide Michelin. Stop in the Rose Café for a coffee or lunch right next to the Rose Garden.

Photo:  Nicho Södling/


Photo:  Göran Assner/

The Gothenburg Museum of Art (Göteborgs konstmuseum) is considered to have the world’s finest collection of turn-of-the-century Nordic art. The museum is at the top of Avenyn, on Götaplatsen. The entrance hall also houses the Hasselblad Centre for Photographic Art.

 Interested in design? Röhsska Museumof Fashion, Design and Decorative Arts (Röhsska museet) is on Vasagatan, close to Avenyn. There are temporary exhibitions of work by the best Scandinavian designers. There is also the history of design from 1851 to the present day.


The Gothenburg City Card is a great way to experience the city. The price for a 24-hour card is SEK 315 for adults and SEK 195 for children (up to 17 years of age. Children under 5 do not need a card.) The price for a 48-hour card is SEK 425 for adults and SEK 295 for children. Cards can be purchased on-line at or at the Gothenburg Tourist Offices.


Photo: Göran Assner/

Photo: Henrik Trygg/

 - Bhoga*.  Opened two years’ ago and already awarded a star in the Guide Michelin. Swedish seasonal and local produce in creative combinations and playful drinks.

- Sjömagasinet*. Classic fish and shellfish temple, owners Ulf Wagner and Gustav Trägårdh (main chef). Situated in the old warehouse of the East India company (from around 1775) by the Göta River.

- Thörnströms Kök*. Swedish gourmet restaurant of the highest class.

 - 28+ *. Culinary art for lovers of French food who expect the best in terms of both food and wine. They have had their star for some 20 years.


Photo:  Carolina Romare/

West Pride is a unique cultural festival highlighting the standard criticism and LGBT persons’ lives in an artistic and cultural context. The intention is to show a diversity of expression by coordinating and organizing art and culture of the highest quality. Through art and culture, the festival encourages an open and tolerant social climate in Gothenburg and western Sweden.

West Pride was founded in 2007 and the highlight is the rainbow parade on the last day of the festival with approximately 12 000 persons taking part in the parade. About 100.000 persons took part in the festival 2013 and about 700 rainbow flags adorn the city during the festival.

This year program will be official around the 28 of April on:

More information about Gothenburg:


With its compact center of elegant squares, gardens and canals, Gothenburg is the ideal short-break city, and the perfect base for exploring the surrounding countryside too. Head for the sweet-smelling central park, Trädgårdsföreningen, where the Palm House stands among manicured lawns and the perfume of over 5,000 roses. A tight grid of smart streets buzzes with a vibrant café culture, intriguing food markets, impressive museums and a multitude of enticing restaurants.


Photo: Nicho Södling/