Volvo Ocean Race 2014-2015 will just start in Alicante, Spain. After ten months around the world the sailing competition will end in Gothenburg, Sweden, in June 2015. The actual finish will be between the city’s two bridges very close to the city center.

Web site for Gothenburg:

Web site for the race:

Several exciting restaurants have opened recently in Gothenburg and more is coming up. The area around Tredje Långgatan is especially booming.

A couple of weeks ago, famous chef Stefan Karlsson, opened a new Asian restaurant called Toso. It has a 5 metre long Buddha figure over the open kitchen, small terracotta warriors and is situated just beside the Gothenburg Museum of Art. The food is his interpretation of Asian food.


Address: Götaplatsen 1

Phone: +46 31-160911

Next to the classic fish market hall at Rosenlund is the newest restaurant area in Gothenburg. In January opened the komex eatery Market, and just beside it, on Rosenlundsgatan 8, will the restaurant Boulebar open on  November 1. They will serve French rustique food and the restaurant has 14 boule paths and a small Mediterranean park.


Rosenlundsgatan 8

031-361 84 91

 On Tredje Långgatan 9, in a former auction house, several new restaurants will open. Already open is the Italian restaurant Taverna Averna, serving classic Italian dishes, some of them with a twist. The interior is grand and light. This cash free restaurant serves both lunch and dinner.

Taverna Averna

Address: Tredje Långgatan 9

+46 (0)31 – 309 52 70


The Röhsska Museum of Fashion, Design and Decorative Arts (Röhsska museet) in Gothenburg, is on Vasagatan, close to Avenyn. There are temporary exhibitions of work by the best Scandinavian designers. There is also the history of design from 1851 to the present day.


Photo: Tuukka Ervasti/

Photo: Annika Benjes

Chef Fredrik Anderson is passionate about Scandinavian cuisine and looks for ingredients from small-scale producers in his local area. His cooking is very clean and simple, and clearly inspired by Nordic food traditions.

Fredrik currently works at Gothia Towers, which later this autumn will become Europe’s biggest hotel with 1,200 guest rooms. Fredrik works in all the hotel’s kitchens and leads the work to source new locally based, small-scale suppliers for its restaurants.

Fredrik also has an impressive list of merits from cooking competitions. He won the Swedish Meat Chef of the Year award in 2009 and took silver in Nordic Chef of the Year 2014. This autumn, he will focus on the World Cup in Luxemburg, as he is also a member of Sweden’s National Culinary Team.

More information about Gothia Towers:


Chef Frida Ronge of vRÅ, Gothenburg, was awarded the  Acqua Panna & S. Pellegrino Rising Star 2013, the best young chef with potential for world class gastronomy and same year vRÅ was awarded the best restaurant in Gothenburg in the national Swedish entertainment guide Nöjesguiden. 2014 Frida Ronge received the celebrated prize Karin Fransson’s Mentor Prize for being a role model for other young female chefs. At the restaurant vRÅ Scandinavian ingredients are in focus together with the taste of Japan. Raw materials are humbly selected according to the season. The goal is to capture a feeling of luxury and craftsmanship behind raw food and sushi in a relaxed atmosphere. A restaurant with a sense of Sweden meets Japan in a modern way. Aside from the restaurant Frida also works with her own events and in her father’s fish market at the Mannerströms Saluhall. Frida Ronge is also the co-founder of the celebrated Råkultur sushi restaurant in Stockholm.


Photo: Lobster Safari/ Fredrik Broman/

Nordic cuisine takes over New York City September 13-20  and Los Angeles  October 20-21.

From September 13-20, New York City will be showcasing amazing Nordic chefs, producers, and flavors at the second annual NORTH Food Festival. On the west coast, chefs and cooking classes will be popping up in Los Angeles throughout the year at Austere DTLA - a sleek Nordic lifestyle showroom in Downtown LA. Taste, smell and see what Nordic gastronomy is all about at the largest Nordic Food Festival in the US.

Try Swedish - West Sweden and Gothenburg

Try Swedish is an open invitation from the country of Sweden to taste and explore the world of our food culture. As a country whose southern borders reaches out to touch Europe and whose northern lands expand into the Arctic Circle, the Swedish palate differs vastly from coast to mountain, forest to field. West Sweden, with Gothenburg as its gateway, is a region to explore during the NORTH food festival.

West Sweden and Gothenburg are rapidly gaining a reputation as the ‘foodie’ capital of northern Europe. This is mainly due to the region’s seafood, ranked amongst the best in the world thanks to the cold, mineral-rich waters.

From the fishing villages of Bohuslän, visitors can go on safaris for oysters, mussels, lobster, shrimp and crayfish. The city of Gothenburg is a seafood-lovers’ paradise, complete with a church-like fish market (Feskekörka) and numerous Michelin-starred restaurants where the catch of the day is always on the menu.

Upcoming events at #NORTH14 in New York

Free Pop Up – Coffee the Swedish Way at the Gevalia Kaffe House, September 13

Calling all coffee drinkers! Stop by the NORTH pop up (168 Bowery) to experience Gevalia’s Kaffe House and have a complimentary cup (or two). Enjoy a fika and coffee samplings while you learn how to pour the perfect brew every time.

This will last just as long as samples last, so come join us, drink, and become enlightened!

Cooking Class - A Taste of West Sweden with Chef Frida Ronge, September 13

Learn how to cook like a real Gothenburger, and explore the fresh seafood based cuisine of West Sweden. Get the right techniques, inspiring recipes and a lots of new knowledge in this mouthwatering cooking class at The International Culinary Center.

Chef Frida Ronge of the acclaimed vRÅ restaurant in Gothenburg will be bringing her varied and exciting Swedish cuisine to New York City for the first time ever, and this is a unique opportunity to work with one of the best female chefs in the Nordic region. Chef Ronge was recently named the Rising Star of the Year by the prestigious White Guide – and she effortlessly merges fresh Asian influences with delicious cooking from the Swedish West Coast.

So roll up your sleeves, sharpen your knives and dive into a world of West Swedish cooking and cuisine. Location: NORTH POP UP (168 Bowery)

Indulgent Swedish Coffee and Dessert Tasting, September 13

Partnered with Gevalia, NORTH will be hosting a delightful culinary experience, both sweet and bitter. So skip dessert at dinner, and have dessert for dinner instead at the NORTH pop up on the Bowery.

Featured chefs will create a coffee-infused dessert menu and pairings, recipes inspired by and made with Gevalia. For the coffee and dessert lovers alike, this pop up evening will certainly satisfy that sweet-tooth craving, and keep you awake long enough to enjoy every last bite.

The Nordic Street Food Festival, Brooklyn Brewery, September 14

Hosted at Brooklyn Brewery, the Nordic Street Food Festival will be incredibly fun and delicious. Several different Nordic chefs, including Sami Tallberg and Frida Ronge, will be stationed inside Brooklyn Brewery’s Tasting Room, offering small bites of some of their favorite Scandinavian dishes. Swing by for some refreshing beer and great food at this truly unique food fest – we will be open to the public all day!

Cooking Class - Nordic Pastry Class with Chef Maria Östberg at FIKA, September 14

New York’s favorite coffee and chocolate purveyor, Maria Östberg at FIKA, will be teaching a Swedish pastry class. Cinnamon buns, cakes, and chocolate balls will be taking over the ICC as you become enlightened about how to bake like a true Swede.

Chef Östberg has been educated at revered culinary schools and worked at incomparable restaurants in Sweden. Come hungry, indulge yourself in pastry delights, and connect with real talent. Location: The International Culinary Center

Cooking Class - Swedish Culinary Safari with Chef Ulrika Bengtsson, presented by Try Swedish, September 14

Swedish cuisine is more than just meatballs, and while there are many long-standing culinary traditions in the country, the dishes vary widely based on region. Chef Ulrika Bengtsson is coming to NORTH 2014 to take New York foodies on a culinary safari throughout Sweden. From North to South and East to West, you will familiarize yourself with Swedish dishes both traditional and progressive.

Many New Yorker’s fondly remember Chef Ulrika Bengtsson (and her meatballs) as the owner and Chef of Ulrika’s, which she ran successfully for 7 years, beginning in 1999.

Chef Bengtsson has over 20 years of culinary experience both in New York and Sweden, her home country. After her time at Ulrika’s, she was the head of food and beverage at The Roger Smith Hotel, as well as the Nordic themed restaurant group Smörgås Chef. She has also been featured regularly on TV, both in her native Sweden, and here in her adopted home town of New York City. Location: The International Culinary Center

Nordic Hot Dog Championship at The Nordic Street Food Festival, Brooklyn Brewery, September 15

Award-winning Nordic chefs will go head-to-head in our not-so-traditional hot dog championship. Each chef will create their best interpretation of a Nordic sausage, to be judged by both a panel of esteemed judges as well as all participating guests. Enjoy a sample dog from each booth, as well as an open bar.

If you like interesting hot dogs, mouth-watering beer, and some old-fashioned competition, then join NORTH at the Brooklyn Brewery on Monday night!

Ticket Price: $49 (Includes food, cider, coffee, and an open beer bar)

Kitchen Collaboration – Chefs Emma Bengtsson & Frida Ronge Team Up at Aquavit, September 16

Chef Frida Ronge of vRÅ in Sweden and Emma Bengtsson, Head Chef at Aquavit are collaboration for an impressive and unforgettable dinner collaboration. After a short reception to relax and get in the mood, guests will enjoy a dinner showcasing delicious seafood and Nordic cuisine. The six course menu will include pairings for each course.

Call Aquavit to reserve a table for the delicious collaboration dinner. This menu will be available on September 16 only and will include 6 courses with beverages pairings for $200, inclusive of tax and gratuity. To book a table, email reservations to:

Invite Only – Try Swedish – A Taste of Western Sweden, September 17

Visit Sweden hosts a panel discussion digging into the wonders of the Swedish West Coast and its culinary marvels. The panel includes Rising Star Chef Frida Ronge together with Ami Hovstadius, communications manager for Sweden – the new culinary nation at VisitSweden, Jill Axelsson, Project manager foodtourism at West Sweden Tourist Board, and travel and food writers Debra Agren and Edward Nesta. Kalle Bergman, Editor-in-Chief of Honest Cooking, will be the moderator of the panel.

Exclusive Dinner - Try Swedish with Chef Frida Ronge, Wednesday, September 17

Presented by VisitSweden, the NORTH pop up will host an exclusive seafood dinner prepared by Head Chef of vRÅ, Frida Ronge. Chef Ronge was recently named the Rising Star of the Year by the prestigious White Guide - and she effortlessly merges fresh Asian influences with delicious cooking from the Swedish West Coast. The result is inspiring, exciting and absolutely mouthwatering.

Join us at the pop up space (168 Bowery) to experience a little bit of Sweden here in New York City. Tickets include multi course menu, including wine and coffee.

Free Pop Up – Swedish Craft Beer Tasting, presented by Brooklyn Brewery, September 18

Earlier this year Brooklyn Brewery opened a sister brewery, Nya Carnegiebryggeriet, in Stockholm, Sweden. This joint venture represents the landmark endeavor of being the first American-operated craft brewery in Europe.

The Nya Carnegiebryggeriet line of beers are a true collaboration marked by Swedish tradition and sensibility and American technique and innovation. Join us for an afternoon happy hour at the NORTH pop up, featuring the new Nya Carnegiebryggeriet beers, and experience a project that is truly groundbreaking.

More reading:


Try Swedish:

North 2013:

Photo: Henrik Trygg/

This September, Honest Cooking, an award-winning international digital culinary magazine, will for the second time be teaming up with some of the world’s most influential restaurants for NORTH - the largest ever Nordic Food Festival in the US. New York City will be showcasing amazing Nordic chefs, producers, and flavors and we invite you to come taste, smell and see what Nordic gastronomy is all about:

West Sweden and Gothenburg are virtual gateways to an archipelago of a sustainable culinary experience that seeks to delight travelers and educate them, but oh, so gently. This idyllic and poetic region is even more appealing this summer as celebrity chefs add new dining spots, countryside guest houses develop new packages and seafood safaris take guests to forage for their own dinners.

New mussel bar in Ljungskile opens July 16

The folks who run the charming clock tower by the sea of Ljungskile have built a glass hothouse where they will serve their own mussels. The freshly harvested mussels are being  cultivated just a few feet away. Guests prop themselves on long benches inside the belltower’s cozy boathouse to watch over the sea or simply stand by as the mussels are cooked on an outdoor pot.

 Tracing a Delectable Food Chain: from Sea to Canal

Two lodging pearls of the Göta Canal experience — the 13-room countryside Styrsö Skäret Guest House and the Norrqvarn Hotel and Conference Center that dates back to the early 1900s when it was a mill – have created a two-night culinary adventure that brings guests face to face with producers and farm shops from the coastline to the channel along the chain of locally-grown foods that appear on their fine menus.

Both properties boast restaurants that have been certified by A Taste of WestSweden and are listed in the White Guide, Sweden’s leading restaurant guide that presents the trendiest, the coolest, most culturally exotic places to dine.

Guests stay one night at the beguiling Styrsö Skäret for the first night, which is a 15-minute ferry ride from the metropolis of Gothenburg to the car-free island of Styrsö. Guests are free to stroll, fish, paddle or hike enjoying the beautiful  archipelago.

On the second day guests head for the Göta Canal, Sweden’s third most visited attraction,to the Norrqvarn. Guests are equipped with maps in hand illustrating the shops and farms of local producers that both Styrsö and Norrqvarn patronize to produce their menus.

Guests will visit the farm shops and the local producers on the way from Styrsö island to Göta Canal.

Besides its traditional rooms, the Norrqvarn Hotel & Conference Center has Troll Stumps that are actually comfortable rooms inside giant manmade tree stumps that can accommodate up to four people and are extremely popular with families.

 Seafood Safaris and Spa Trekking on Smögen

The only thing you have to bring are your wellies to join Smögens Hafvsbad’s new crayfish adventure. You’ll go on a seafood safari with local fishermen, pull up the creels and boil the fresh crayfish in the boathouse or you might get a close-up look at the fish auction on Smögen jetty. It’s not all work, the package includes an overnight stay at this legendary turn-of-the-century hotel whose latest extension faces the sea and blends into the landscape, a dinner of the freshest catches and an old-fashioned spa treatment. Smögen is among one of West Sweden’s oldest and most authentic archipelago communities.Its polished rock face forms a dramatic backdrop for the colorful boat houses that border the seafront.

 Celebrity Chef Closes One Door to Open Another

While many were disappointed to learn that last year’s Restaurateur of the Year, Stefan Karlsson, closed his Michelin-starred restaurant known as Fond, he inaugurated another. The SK Mat & Människor that will re-open on September 3, will feature seasonal local produce on its menu. Housed in a former glazier, the venue has been carefully renovated and decorated with custom-built furniture with an open kitchen. Guests who would rather act than watch, can book a cooking course.

 Food Truck Brigade Hits Gothenburg

At one time the only game in town was the Strömmingsluckan, which served quotidian Swedish favorites such as fried herring with mashed potatoes and lingonberries, but it now has a lot more company. This year 10 food trucks out of 35 applicants have
met the criteria to receive licenses to tool around Gothenburg serving everything from Mexican burritos, to Swedish classics, locally produced vegetarian meals to Ethiopian cuisine and Swedish Sunday roasts made by veteran restaurateurs to young entrepreneurs.  But customers have to be on their toes because food trucks can pop up just about anywhere in town. Chances are, some bright person will figure out an app to track them down.

 Atelier - new restaurant at Boutique hotel

Set in the heart of Gothenburg, the Hotel Pigalle wants to impress its guests. Specifically, its = mission is to knock you off your feet. This includes doing away with natty details like being one of the first no-cash hotels anywhere. Steeped in decadent 19th century décor of sinful Paris, there is nothing decadent about how it serves up incredible dishes, some that might appear on the menu just once. The Atelier menu is internationally-inspired while relying solely on local produce, the chefs’ moods and the seasons. To stress the farm-to-table link, suppliers and the location of their farms is noted on the menu. Atelier has a popular rooftop.

 Meet 2014’s World Champion Bartender at Clarion Hotel Posts

When folks at the Norda Bar and Grill at the Clarion Hotel Posts in Gothenburg claim they have Sweden’s best bartender, they’re not just bragging. Dosa Ivanov won the the coveted title of World Champion Bartender in London’s Leicester Square earlier this year. Donning a straw hat, a Chinese robe, he carried a wok filled with a mysterious cocktail that managed to dribble into the tower of glasses he stacked.

Ivanov doesn’t part with his recipes except to say he strives for ​​cocktails made with love and harmony between sweet and sour. The Champion Bartender will represent Sweden in the World Cup in Cape Town.


Photo: Henrik Trygg/


Photo: Rodrigo Rivas Ruiz/

Eco-friendly festival set to be bigger than ever with an eclectic, A-List line-up!

This summer will see West Sweden’s vibrant city, Gothenburg, once again play host to one of Europe’s best music festivals - Way Out West, from August 7 - 9, 2014. The environmentally-friendly festival, in its eighth year and held at Slottsskogen city park in the heart of Gothenburg, will showcase the crème de la crème of national and international music.

The exciting line-up for 2014 so far includes OutKast, Queens Of The Stone Age and Röyksopp & Robyn. Way Out West’s unique city-based location taps into Gothenburg’s buzzing music scene, with exclusive ‘Stay Out West’ performances also taking place at the city’s clubs and cultural venues during the festival.

Global superstars such as Prince, Blur, Kanye West, M.I.A, Neil Young, Lily Allen and Kraftwerk have taken to the Way Out West stage in previous years, ensuring it has always been a sell-out success, with this year’s event set to be more popular than ever. The festival has been awarded by MTV and listed by The Independent as one of the ten most interesting music festivals in Europe as well as the world leading, US based, music magazine listed it as one of the twenty most essential music festivals in the US and Europe all together.

Festival-goers will be able to soak up the Swedish summer sun in the most wonderful open space. Gothenburg’s favorite park, Slottsskogen, is made up of large areas of grassland, small hills, a forest and enclosed pastures with Nordic animals such as elk. The festival prides itself on being environmentally-certified, and is organised to respect the park’s environment as well as visitors’ safety.

From its first year the festival restaurants have offered a selection of organic food, including fresh seafood. Since two years, the food served at the festival is all vegetarian. The menu is created by one of the city’s star restaurateurs, Mats Nordström.

Way Out West is perfectly located in the center of Gothenburg and within walking distance of two of the city’s best-loved districts - the culturally diverse Linné and historic Haga - as well as a vast array of hotels and hostels.

Gothenburg is viewed on the international music scene as a place to watch for its emerging musical talent. The city boasts a number of smaller gig venues alongside big arenas, as well as recording studios and events geared up for budding new artists. British magazine Dazed and Confused just published a video called New Music Cities:Gothenburg.

 For the first time, as part of the music festival, Way Out West Music Conference is being held, an exclusive music and media conference for the Scandinavian music industry. Speakers include several Americans; Thomas Golubic, Donna Busch and Steve Schnur.

 Festival-goers may wish to extend their breaks to take in all that Gothenburg has to offer, with its compact center of elegant squares, gardens and canals, as well as a buzzing café culture, Michelin-starred restaurants and cutting-edge museums. Gothenburg is also gateway to West Sweden’s island-scattered Bohuslan coast, Dalsland’s forests and lakes and the countryside and castles of Vastergotland.

A three-day festival pass costs 1895 SEK plus service fee per person. For information about purchasing tickets, please see:  

For more information about Gothenburg and to book hotels online visit and for more information about West Sweden visit

Press contact: Annika Benjes, Director PR


Phone : 212 885 9762 (media only)

For the public: 212 885 9700




Paddan boats* offer a different way of seeing the sights of the city, from the old moat, the canals and the harbour. A guided tour takes you under 20 bridges, including the extremely low Osthyveln (cheese slicer) bridge. The tour takes about 50 minutes and the boats depart from Kungsportsplatsen from end of April until mid-October.


Photo: Göran Assner/