photo: MartinJakobsson/

ICEHOTEL is an annual art project and the world’s first and largest hotel made of ice and snow located in Jukkasjärvi in northern Sweden, 200 km north of the Arctic Circle. ICEHOTEL rises in a new shape every winter and then melts away in the spring.

ICEHOTEL is a pioneer in ice art and in 2014 it has been 25 years since they built the world’s first hotel made of ice and snow. One of the core objectives at ICEHOTEL since the start has been experimenting and developing experiences and art with natural materials – mainly with ice and snow, but also with magnetite and wood.

The Röhsska Museum of Fashion, Design and Decorative Arts (Röhsska museet) in Gothenburg, is on Vasagatan, close to Avenyn. There are temporary exhibitions of work by the best Scandinavian designers. There is also the history of design from 1851 to the present day.


Photo: Tuukka Ervasti/

Photo: Tina Stafrén/

Try it if you dare: Fermented herring:


Photo: Fredrik Broman/

At least once in your life, everyone should experience getting up at an unearthly hour to go out into the darkness in Bohuslän – to catch lobster. The water laps against the pier, the air is crystal clear, a cold wind blows, and you can just about make out the red and yellow leaves on the trees. Everything is quiet on the morning when we set off on a lobster safari.

Photo: Annika Benjes

Chef Fredrik Anderson is passionate about Scandinavian cuisine and looks for ingredients from small-scale producers in his local area. His cooking is very clean and simple, and clearly inspired by Nordic food traditions.

Fredrik currently works at Gothia Towers, which later this autumn will become Europe’s biggest hotel with 1,200 guest rooms. Fredrik works in all the hotel’s kitchens and leads the work to source new locally based, small-scale suppliers for its restaurants.

Fredrik also has an impressive list of merits from cooking competitions. He won the Swedish Meat Chef of the Year award in 2009 and took silver in Nordic Chef of the Year 2014. This autumn, he will focus on the World Cup in Luxemburg, as he is also a member of Sweden’s National Culinary Team.

More information about Gothia Towers:


Chef Frida Ronge of vRÅ, Gothenburg, was awarded the  Acqua Panna & S. Pellegrino Rising Star 2013, the best young chef with potential for world class gastronomy and same year vRÅ was awarded the best restaurant in Gothenburg in the national Swedish entertainment guide Nöjesguiden. 2014 Frida Ronge received the celebrated prize Karin Fransson’s Mentor Prize for being a role model for other young female chefs. At the restaurant vRÅ Scandinavian ingredients are in focus together with the taste of Japan. Raw materials are humbly selected according to the season. The goal is to capture a feeling of luxury and craftsmanship behind raw food and sushi in a relaxed atmosphere. A restaurant with a sense of Sweden meets Japan in a modern way. Aside from the restaurant Frida also works with her own events and in her father’s fish market at the Mannerströms Saluhall. Frida Ronge is also the co-founder of the celebrated Råkultur sushi restaurant in Stockholm.


Photo: Henrik Trygg/

The small fishing town of Grebbestad, is a seafood mecca - with 90% of the oysters caught in Sweden landed here! Tourists are able to join fishermen on their boats, who will take them to their favorite oyster fishing spots and fish markets and teach them how to clean and open oysters, before treating them to some of the shellfish with a glass of stout or champagne.

In addition, did you know that almost 50% of all Swedish lobsters comes from Grebebstad?

 You are allowed to start fishing lobster the first Monday after September 20 every year. You are allowed to fish till end of April, but the fishing is best September - December.


Photo: Fredrik Broman/


New York, N.Y. — NORTH 2014 Nordic Food Festival kicks off this Friday, September 12, with various

kitchen collaborations, cooking classes at the International Culinary Center, exclusive dinners at the NORTH Pop

Up, and the Street Food Festival at Brooklyn Brewery.

The first of five kitchen collaborations will begin this Friday. Executive Chef Ben Pollinger of Michelin-

Starred Oceana and Norwegian Chef Frode Selvaag have come together to create NORTH-specific menu items

such as Hot Smoked Norwegian Mackerel Toasts Appetizer and Whole Grilled Sterling White Halibut for two.

This kitchen collaboration will last the duration of the festival, from September 12 through September 19. Call

Oceana at (212) 759 - 5941 to reserve a table.

ACME Executive Chef Mads Refslund and Finish Chef Sasu Laukkonen have joined forces to create a

one-night-only NORTH menu highlighting seasonal vegetables and local terroir. This collaboration will take

place on September 14. Call ACME at (212) 203 - 2121 to reserve a table.

Also on September 14, James Kim of NYC’s SKAL and Gisli Matthias Audunsson of Iceland’s Slippurinn

will serve a one-night-only eight course menu.


Courses include: Burnt Haddock, Diver Scallop, Langustines and Wolffish, Lemon Sole, Arctic Char,

Lambs Head, Blueberries and Heirloom Tomato. Visit to reserve your spot.

The kitchen collaborations will finish out on September 16 with two different collaborations.

Cull & Pistol’s Chef David Seigal and visiting chef Fredrick Andersson from Gothenburg will serve a five

course menu with beverage pairings for $100, plus tax and tip. Call (646) 568 - 1223 to reserve a table at either

the 6:30pm or 8:30pm seating.

Emma Bengtsson, Head Chef at Aquavit, and Chef Frida Ronge of vrA in Sweden will offer a six course

menu with beverage pairings for $200, inclusive of tax and gratuity. To book a table, email reservations to

In addition to these kitchen collaborations, NORTH 2014 Nordic Food Festival is made up of cooking

classes at the International Culinary Center, exclusive dinners at the NORTH Pop Up, and the Nordic Street Food

Festival at Brooklyn Brewery.

The festival begins this weekend and will run from September 12 through September 19 at various

locations throughout NYC.

To purchase tickets to any of these events and to find out more information, visit


Jenny Bingham, communications assistant


Photo: Lobster Safari/ Fredrik Broman/

Nordic cuisine takes over New York City September 13-20  and Los Angeles  October 20-21.

From September 13-20, New York City will be showcasing amazing Nordic chefs, producers, and flavors at the second annual NORTH Food Festival. On the west coast, chefs and cooking classes will be popping up in Los Angeles throughout the year at Austere DTLA - a sleek Nordic lifestyle showroom in Downtown LA. Taste, smell and see what Nordic gastronomy is all about at the largest Nordic Food Festival in the US.

Try Swedish - West Sweden and Gothenburg

Try Swedish is an open invitation from the country of Sweden to taste and explore the world of our food culture. As a country whose southern borders reaches out to touch Europe and whose northern lands expand into the Arctic Circle, the Swedish palate differs vastly from coast to mountain, forest to field. West Sweden, with Gothenburg as its gateway, is a region to explore during the NORTH food festival.

West Sweden and Gothenburg are rapidly gaining a reputation as the ‘foodie’ capital of northern Europe. This is mainly due to the region’s seafood, ranked amongst the best in the world thanks to the cold, mineral-rich waters.

From the fishing villages of Bohuslän, visitors can go on safaris for oysters, mussels, lobster, shrimp and crayfish. The city of Gothenburg is a seafood-lovers’ paradise, complete with a church-like fish market (Feskekörka) and numerous Michelin-starred restaurants where the catch of the day is always on the menu.

Upcoming events at #NORTH14 in New York

Free Pop Up – Coffee the Swedish Way at the Gevalia Kaffe House, September 13

Calling all coffee drinkers! Stop by the NORTH pop up (168 Bowery) to experience Gevalia’s Kaffe House and have a complimentary cup (or two). Enjoy a fika and coffee samplings while you learn how to pour the perfect brew every time.

This will last just as long as samples last, so come join us, drink, and become enlightened!

Cooking Class - A Taste of West Sweden with Chef Frida Ronge, September 13

Learn how to cook like a real Gothenburger, and explore the fresh seafood based cuisine of West Sweden. Get the right techniques, inspiring recipes and a lots of new knowledge in this mouthwatering cooking class at The International Culinary Center.

Chef Frida Ronge of the acclaimed vRÅ restaurant in Gothenburg will be bringing her varied and exciting Swedish cuisine to New York City for the first time ever, and this is a unique opportunity to work with one of the best female chefs in the Nordic region. Chef Ronge was recently named the Rising Star of the Year by the prestigious White Guide – and she effortlessly merges fresh Asian influences with delicious cooking from the Swedish West Coast.

So roll up your sleeves, sharpen your knives and dive into a world of West Swedish cooking and cuisine. Location: NORTH POP UP (168 Bowery)

Indulgent Swedish Coffee and Dessert Tasting, September 13

Partnered with Gevalia, NORTH will be hosting a delightful culinary experience, both sweet and bitter. So skip dessert at dinner, and have dessert for dinner instead at the NORTH pop up on the Bowery.

Featured chefs will create a coffee-infused dessert menu and pairings, recipes inspired by and made with Gevalia. For the coffee and dessert lovers alike, this pop up evening will certainly satisfy that sweet-tooth craving, and keep you awake long enough to enjoy every last bite.

The Nordic Street Food Festival, Brooklyn Brewery, September 14

Hosted at Brooklyn Brewery, the Nordic Street Food Festival will be incredibly fun and delicious. Several different Nordic chefs, including Sami Tallberg and Frida Ronge, will be stationed inside Brooklyn Brewery’s Tasting Room, offering small bites of some of their favorite Scandinavian dishes. Swing by for some refreshing beer and great food at this truly unique food fest – we will be open to the public all day!

Cooking Class - Nordic Pastry Class with Chef Maria Östberg at FIKA, September 14

New York’s favorite coffee and chocolate purveyor, Maria Östberg at FIKA, will be teaching a Swedish pastry class. Cinnamon buns, cakes, and chocolate balls will be taking over the ICC as you become enlightened about how to bake like a true Swede.

Chef Östberg has been educated at revered culinary schools and worked at incomparable restaurants in Sweden. Come hungry, indulge yourself in pastry delights, and connect with real talent. Location: The International Culinary Center

Cooking Class - Swedish Culinary Safari with Chef Ulrika Bengtsson, presented by Try Swedish, September 14

Swedish cuisine is more than just meatballs, and while there are many long-standing culinary traditions in the country, the dishes vary widely based on region. Chef Ulrika Bengtsson is coming to NORTH 2014 to take New York foodies on a culinary safari throughout Sweden. From North to South and East to West, you will familiarize yourself with Swedish dishes both traditional and progressive.

Many New Yorker’s fondly remember Chef Ulrika Bengtsson (and her meatballs) as the owner and Chef of Ulrika’s, which she ran successfully for 7 years, beginning in 1999.

Chef Bengtsson has over 20 years of culinary experience both in New York and Sweden, her home country. After her time at Ulrika’s, she was the head of food and beverage at The Roger Smith Hotel, as well as the Nordic themed restaurant group Smörgås Chef. She has also been featured regularly on TV, both in her native Sweden, and here in her adopted home town of New York City. Location: The International Culinary Center

Nordic Hot Dog Championship at The Nordic Street Food Festival, Brooklyn Brewery, September 15

Award-winning Nordic chefs will go head-to-head in our not-so-traditional hot dog championship. Each chef will create their best interpretation of a Nordic sausage, to be judged by both a panel of esteemed judges as well as all participating guests. Enjoy a sample dog from each booth, as well as an open bar.

If you like interesting hot dogs, mouth-watering beer, and some old-fashioned competition, then join NORTH at the Brooklyn Brewery on Monday night!

Ticket Price: $49 (Includes food, cider, coffee, and an open beer bar)

Kitchen Collaboration – Chefs Emma Bengtsson & Frida Ronge Team Up at Aquavit, September 16

Chef Frida Ronge of vRÅ in Sweden and Emma Bengtsson, Head Chef at Aquavit are collaboration for an impressive and unforgettable dinner collaboration. After a short reception to relax and get in the mood, guests will enjoy a dinner showcasing delicious seafood and Nordic cuisine. The six course menu will include pairings for each course.

Call Aquavit to reserve a table for the delicious collaboration dinner. This menu will be available on September 16 only and will include 6 courses with beverages pairings for $200, inclusive of tax and gratuity. To book a table, email reservations to:

Invite Only – Try Swedish – A Taste of Western Sweden, September 17

Visit Sweden hosts a panel discussion digging into the wonders of the Swedish West Coast and its culinary marvels. The panel includes Rising Star Chef Frida Ronge together with Ami Hovstadius, communications manager for Sweden – the new culinary nation at VisitSweden, Jill Axelsson, Project manager foodtourism at West Sweden Tourist Board, and travel and food writers Debra Agren and Edward Nesta. Kalle Bergman, Editor-in-Chief of Honest Cooking, will be the moderator of the panel.

Exclusive Dinner - Try Swedish with Chef Frida Ronge, Wednesday, September 17

Presented by VisitSweden, the NORTH pop up will host an exclusive seafood dinner prepared by Head Chef of vRÅ, Frida Ronge. Chef Ronge was recently named the Rising Star of the Year by the prestigious White Guide - and she effortlessly merges fresh Asian influences with delicious cooking from the Swedish West Coast. The result is inspiring, exciting and absolutely mouthwatering.

Join us at the pop up space (168 Bowery) to experience a little bit of Sweden here in New York City. Tickets include multi course menu, including wine and coffee.

Free Pop Up – Swedish Craft Beer Tasting, presented by Brooklyn Brewery, September 18

Earlier this year Brooklyn Brewery opened a sister brewery, Nya Carnegiebryggeriet, in Stockholm, Sweden. This joint venture represents the landmark endeavor of being the first American-operated craft brewery in Europe.

The Nya Carnegiebryggeriet line of beers are a true collaboration marked by Swedish tradition and sensibility and American technique and innovation. Join us for an afternoon happy hour at the NORTH pop up, featuring the new Nya Carnegiebryggeriet beers, and experience a project that is truly groundbreaking.

More reading:


Try Swedish:

North 2013:

Photo: Lola Akinmade Åkerström/

Never has rotten fish smelled so bad but tasted so good. Small Baltic herring are caught in the spring, salted and left to ferment at leisure before being stuffed in a tin about a month before it hits the tables and shops.