West Sweden and Gothenburg are virtual gateways to an archipelago of a sustainable culinary experience that seeks to delight travelers and educate them, but oh, so gently. This idyllic and poetic region is even more appealing this summer as celebrity chefs add new dining spots, countryside guest houses develop new packages and seafood safaris take guests to forage for their own dinners.

New mussel bar in Ljungskile opens July 16

The folks who run the charming clock tower by the sea of Ljungskile have built a glass hothouse where they will serve their own mussels. The freshly harvested mussels are being  cultivated just a few feet away. Guests prop themselves on long benches inside the belltower’s cozy boathouse to watch over the sea or simply stand by as the mussels are cooked on an outdoor pot.

http://www.vastsverige.com/sv/products/166155/Musselbaren-Lyckorna-Ljungskile/

 Tracing a Delectable Food Chain: from Sea to Canal

Two lodging pearls of the Göta Canal experience — the 13-room countryside Styrsö Skäret Guest House and the Norrqvarn Hotel and Conference Center that dates back to the early 1900s when it was a mill – have created a two-night culinary adventure that brings guests face to face with producers and farm shops from the coastline to the channel along the chain of locally-grown foods that appear on their fine menus.

Both properties boast restaurants that have been certified by A Taste of WestSweden and are listed in the White Guide, Sweden’s leading restaurant guide that presents the trendiest, the coolest, most culturally exotic places to dine.

Guests stay one night at the beguiling Styrsö Skäret for the first night, which is a 15-minute ferry ride from the metropolis of Gothenburg to the car-free island of Styrsö. Guests are free to stroll, fish, paddle or hike enjoying the beautiful  archipelago.

On the second day guests head for the Göta Canal, Sweden’s third most visited attraction,to the Norrqvarn. Guests are equipped with maps in hand illustrating the shops and farms of local producers that both Styrsö and Norrqvarn patronize to produce their menus.

Guests will visit the farm shops and the local producers on the way from Styrsö island to Göta Canal.

Besides its traditional rooms, the Norrqvarn Hotel & Conference Center has Troll Stumps that are actually comfortable rooms inside giant manmade tree stumps that can accommodate up to four people and are extremely popular with families.

http://www.vastsverige.com/en/products/146498/Matresan-kust-till-skog/

 Seafood Safaris and Spa Trekking on Smögen

The only thing you have to bring are your wellies to join Smögens Hafvsbad’s new crayfish adventure. You’ll go on a seafood safari with local fishermen, pull up the creels and boil the fresh crayfish in the boathouse or you might get a close-up look at the fish auction on Smögen jetty. It’s not all work, the package includes an overnight stay at this legendary turn-of-the-century hotel whose latest extension faces the sea and blends into the landscape, a dinner of the freshest catches and an old-fashioned spa treatment. Smögen is among one of West Sweden’s oldest and most authentic archipelago communities.Its polished rock face forms a dramatic backdrop for the colorful boat houses that border the seafront.

http://www.vastsverige.com/en/Shellfishjourney/products/166679/Crayfish-Safari-and-visit-to-Smogens-Fish-Auction/

 Celebrity Chef Closes One Door to Open Another

While many were disappointed to learn that last year’s Restaurateur of the Year, Stefan Karlsson, closed his Michelin-starred restaurant known as Fond, he inaugurated another. The SK Mat & Människor that will re-open on September 3, will feature seasonal local produce on its menu. Housed in a former glazier, the venue has been carefully renovated and decorated with custom-built furniture with an open kitchen. Guests who would rather act than watch, can book a cooking course.

http://www.skmat.se/

 Food Truck Brigade Hits Gothenburg

At one time the only game in town was the Strömmingsluckan, which served quotidian Swedish favorites such as fried herring with mashed potatoes and lingonberries, but it now has a lot more company. This year 10 food trucks out of 35 applicants have
met the criteria to receive licenses to tool around Gothenburg serving everything from Mexican burritos, to Swedish classics, locally produced vegetarian meals to Ethiopian cuisine and Swedish Sunday roasts made by veteran restaurateurs to young entrepreneurs.  But customers have to be on their toes because food trucks can pop up just about anywhere in town. Chances are, some bright person will figure out an app to track them down.

 Atelier - new restaurant at Boutique hotel

Set in the heart of Gothenburg, the Hotel Pigalle wants to impress its guests. Specifically, its = mission is to knock you off your feet. This includes doing away with natty details like being one of the first no-cash hotels anywhere. Steeped in decadent 19th century décor of sinful Paris, there is nothing decadent about how it serves up incredible dishes, some that might appear on the menu just once. The Atelier menu is internationally-inspired while relying solely on local produce, the chefs’ moods and the seasons. To stress the farm-to-table link, suppliers and the location of their farms is noted on the menu. Atelier has a popular rooftop.

http://www.hotelpigalle.se/en/#atelier_start

 Meet 2014’s World Champion Bartender at Clarion Hotel Posts

When folks at the Norda Bar and Grill at the Clarion Hotel Posts in Gothenburg claim they have Sweden’s best bartender, they’re not just bragging. Dosa Ivanov won the the coveted title of World Champion Bartender in London’s Leicester Square earlier this year. Donning a straw hat, a Chinese robe, he carried a wok filled with a mysterious cocktail that managed to dribble into the tower of glasses he stacked.

Ivanov doesn’t part with his recipes except to say he strives for ​​cocktails made with love and harmony between sweet and sour. The Champion Bartender will represent Sweden in the World Cup in Cape Town.  http://www.nordabargrill.se/en/

 

Photo: Henrik Trygg/imagebank.sweden.se

Photo: Carlsberg Sverige

Nya Carnegiebryggeriet is a newly-opened craft brewery with its own restaurant, situated by the shore in Hammarby Sjöstad in Stockholm. The brewery is a collaboration between Carlsberg Sweden, Brooklyn Brewery and free investors, but will not be making any Brooklyn beer. Instead, Nya Carnegiebryggeriet is a creator of small scale Swedish craft beer, with something to offer for both connoisseurs, beer enthusiasts, and curious amateurs. The restaurant serves food that has been adapted to both the season and what is currently on tap.

Nya Carnegiebryggeriet is situated in the historical Luma factory, facing Hammarby Lake with a view of southern Södermalm. The outdoor patio is open all summer on Wednesday-Sunday, with plenty of space for happy holiday makers and curious Stockholmers.

For visitors eager to learn more about beer and brewing, Nya Carnegiebryggeriet offers guided tours around the brewery on Saturdays and Sundays between 1pm and 4 pm. The tours are free and cannot be booked in advance.

The easiest way to access Nya Carnegiebryggeriet is by bus 22B to Luma, by free-of-charge ferry from Barnängsbryggan or with the boat M/S Emelie from Nybrokajen.

http://www.nyacarnegiebryggeriet.se/

 Contact the restaurant:

Phone: +468-510 650 82

restaurangen@nyacarnegiebryggeriet.se

 

The Food Journey coastline to forest - experience the Göta Canal and Gothenburg’s Archipelago. Eat well, live well and on the journey, visit farm shops and meet our producers who lovingly generate their produce. You will stay and eat at the Norrqvarn Hotell & Konferens by the Göta Canal and at the Styrsö Skäret Guest House - Gothenburg in the Archipelago. Two pearls of West Sweden that you now have the opportunity to enjoy in one and the same package.

http://www.vastsverige.com/en/products/146498/Matresan-kust-till-skog/

 

Photo: Fredrik Broman/ imagebank.sweden.s

 

Photo: Rodrigo Rivas Ruiz/imagebank.sweden.se

 
Eco-friendly festival set to be bigger than ever with an eclectic, A-List line-up!

This summer will see West Sweden’s vibrant city, Gothenburg, once again play host to one of Europe’s best music festivals - Way Out West, from August 7 - 9, 2014. The environmentally-friendly festival, in its eighth year and held at Slottsskogen city park in the heart of Gothenburg, will showcase the crème de la crème of national and international music.

The exciting line-up for 2014 so far includes OutKast, Queens Of The Stone Age and Röyksopp & Robyn. Way Out West’s unique city-based location taps into Gothenburg’s buzzing music scene, with exclusive ‘Stay Out West’ performances also taking place at the city’s clubs and cultural venues during the festival.

Global superstars such as Prince, Blur, Kanye West, M.I.A, Neil Young, Lily Allen and Kraftwerk have taken to the Way Out West stage in previous years, ensuring it has always been a sell-out success, with this year’s event set to be more popular than ever. The festival has been awarded by MTV and listed by The Independent as one of the ten most interesting music festivals in Europe as well as the world leading, US based, music magazine Pitchfork.com listed it as one of the twenty most essential music festivals in the US and Europe all together.


Festival-goers will be able to soak up the Swedish summer sun in the most wonderful open space. Gothenburg’s favorite park, Slottsskogen, is made up of large areas of grassland, small hills, a forest and enclosed pastures with Nordic animals such as elk. The festival prides itself on being environmentally-certified, and is organised to respect the park’s environment as well as visitors’ safety.

From its first year the festival restaurants have offered a selection of organic food, including fresh seafood. Since two years, the food served at the festival is all vegetarian. The menu is created by one of the city’s star restaurateurs, Mats Nordström.


Way Out West is perfectly located in the center of Gothenburg and within walking distance of two of the city’s best-loved districts - the culturally diverse Linné and historic Haga - as well as a vast array of hotels and hostels.

Gothenburg is viewed on the international music scene as a place to watch for its emerging musical talent. The city boasts a number of smaller gig venues alongside big arenas, as well as recording studios and events geared up for budding new artists. British magazine Dazed and Confused just published a video called New Music Cities:Gothenburg.

 For the first time, as part of the music festival, Way Out West Music Conference is being held, an exclusive music and media conference for the Scandinavian music industry. Speakers include several Americans; Thomas Golubic, Donna Busch and Steve Schnur.

 Festival-goers may wish to extend their breaks to take in all that Gothenburg has to offer, with its compact center of elegant squares, gardens and canals, as well as a buzzing café culture, Michelin-starred restaurants and cutting-edge museums. Gothenburg is also gateway to West Sweden’s island-scattered Bohuslan coast, Dalsland’s forests and lakes and the countryside and castles of Vastergotland.


A three-day festival pass costs 1895 SEK plus service fee per person. For information about purchasing tickets, please see: http://dev.wayoutwest.se/en/tickets  

For more information about Gothenburg and to book hotels online visit www.gothenburg.com and for more information about West Sweden visit www.westsweden.com.

Press contact: Annika Benjes, Director PR

VisitSweden

Phone : 212 885 9762 (media only)

For the public: 212 885 9700

Annika.benjes@visitsweden.com

www.visitsweden.com

 

 

 

Photo: Lena Granefelt/imagebank.sweden.se

Travelers to Sweden in Midsummer can immerse themselves in special happenings that celebrate pagan rites and the power of Mother Earth for an unforgettable cultural journey. One can become a Swede for the day by participating in the country’s local customs and traditions at Midsummer.

In Midsummer Sweden is lush and green evoking magical power in natural things. In the north there is round the clock sunshine. In Stockholm and points south is scarcely gets dark. Midsummer’s Eve is celebrated all over Sweden (June 20, 2014), with dancing and singing around the Maypole. Maypoles are part of an ancient fertility rite that would ensure good harvests. Swedes begin the day by picking wildflowers and making wreaths to place on the Maypole and young girls. Once the Maypole is raised, fiddlers play and there is joyful singing, laughing and dancing which continues under the Midnight sun until morning. Swedes load their picnic hampers and festive tables with herring dishes, fresh boiled potatoes and dill, Swedish meat balls, crisp bread, Vasterbotten cheese and fresh strawberries as well as Swedish beer and plenty of schnapps.

http://www.visitsweden.com/sweden/Things-to-do/Swedish-Lifestyle/Swedish-traditions/Midsummer/

Photo: Conny Fridh/imagebank.sweden.se

Travelers to Sweden in Midsummer can immerse themselves in special happenings that celebrate pagan rites and the power of Mother Earth for an unforgettable cultural journey. One can become a Swede for the day by participating in the country’s local customs and traditions at Midsummer.

In Midsummer Sweden is lush and green evoking magical power in natural things. In the north there is round the clock sunshine. In Stockholm and points south is scarcely gets dark. Midsummer’s Eve is celebrated all over Sweden (June 20, 2014), with dancing and singing around the Maypole. Maypoles are part of an ancient fertility rite that would ensure good harvests. Swedes begin the day by picking wildflowers and making wreaths to place on the Maypole and young girls. Once the Maypole is raised, fiddlers play and there is joyful singing, laughing and dancing which continues under the Midnight sun until morning. Swedes load their picnic hampers and festive tables with herring dishes, fresh boiled potatoes and dill, Swedish meat balls, crisp bread, Vasterbotten cheese and fresh strawberries as well as Swedish beer and plenty of schnapps.

http://www.visitsweden.com/sweden/Things-to-do/Swedish-Lifestyle/Swedish-traditions/Midsummer/

 

Photo: Ola Ericson/imagebank.sweden.se

http://www.vastsverige.com/en/products/77344/Herring-Day-Special/

Swedes go crazy for herring – they eat it in different, creative incarnations at celebrations across the year as part of a Smörgåsbord buffet. Herring even has its own National Day, on 6 June 2014 – The Day of the Herring - and Klädesholmen on Sweden’s west coast is a great place to celebrate.

 

Photo: Carolina Romare/imagebank.sweden.se

Photo: Fredrik Broman/imagebank.sweden.se

The seafood in West Sweden is the best in the world because of the salty, clean, mineral-rich and cold water, so they grow slowly and get a lot of taste.  Rather than just order your fish, join local fishermen to catch, cook and savor your bounty in Bohuslän.

Go on  a sea food safari along the coast tasting mussels, oysters, lobster, crayfish, shrimp and staying in cozy island hotels. New this year is the Smögens hafvsbad, a package that includes a visit to Smögen’s fish auction, crayfish safari, dinner and spa.

http://www.vastsverige.com/en/products/166679/Crayfish-Safari-and-visit-to-Smogens-Fish-Auction/

Photo: Henrik Trygg/imagebank.sweden.se

 - Bhoga*.  Opened two years’ ago and already awarded a star in the Guide Michelin. Swedish seasonal and local produce in creative combinations and playful drinks. http://www.bhoga.se/en/

- Sjömagasinet*. Classic fish and shellfish temple, owners Ulf Wagner and Gustav Trägårdh (main chef). Situated in the old warehouse of the East India company (from around 1775) by the Göta River. http://www.sjomagasinet.se/en

- Thörnströms Kök*. Swedish gourmet restaurant of the highest class. http://thornstromskok.com/?lang=en

 - 28+ *. Culinary art for lovers of French food who expect the best in terms of both food and wine. They have had their star for some 20 years. http://www.28plus.se/

www.goteborg.com

 

Perhaps the most famous sweet is the spettekaka cake, made from meringue. The spettekaka, which is classed by the EU as a regional speciality, used to be baked on a spit over an open fire, although that is rare these days, but it is still often made by women in small, local bakeries. It is formed over a hot metal cone and can have up to ten layers. Spettekaka is often eaten at family get togethers, weddings or traditional celebrations. Beware, cutting the spettekaka is a delicate art requiring a special spettekaka knife to avoid an explosion of meringue but, once divided up, is excellent served with ice cream, berries or whipped cream.

http://visitskane.com/en/article/traditional-food-skane